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With 81% of U.S. customers reporting that they still read (or at least scan) their mail, direct mail provides you with an excellent means of getting in touch with potential real estate clients. As you delve into direct mail marketing for real estate, however, you want to make sure that you select the partner marketing company that can help you take full advantage of the opportunity. You want the marketing pieces you send out to catch eyes, inspire trust, and build your brand as the local neighborhood expert. Your direct mail marketing company can help you create high-quality property brochures, market reports, and other direct mail marketing pieces to help build your brand as the trusted neighborhood expert. However, when you start to look for a partner you will likely find a variety of choices. Consequently, you need to know what to look for so you know who to choose.
Here are some characteristics you should check for as you evaluate potential marketing partners prior to selecting the partner who will help you become the go-to agent in your target market:
First, you want to find out if the potential marketing company is a “one-stop-shop.” In other words, you want to make sure that they can help you design your campaigns from start to finish, so that you do not have to shop around for other marketing partners or resources. This simplifies and streamlines the process, ensures quality through every stage, and always ensures that you and your marketing partnerare on the same page.
A personalized strategy is a critical component to successful real estate marketing campaigns. You want to make sure that potential clients see you as the local neighborhood expert, which means that you cannot send the same advertising to every potential client. You need to let them know that you know their unique neighborhood and home. A thoroughly researched personalized strategy is a must. That means your marketing partner should have the skills and experience needed to help you conduct and interpret your research so you can fully develop a personalized strategy that will truly position you as the local neighborhood expert.
You also want to make sure the company itself is a professional design house. The design of your direct mail marketing will impact how well you can catch the eyes of your prospects. You want the people reading your direct mail marketing pieces to remember your name and associate you with professionalism and care. A high-quality design will do that, and help establish you as the local neighborhood expert in the process. Unfortunately, if you work with a company without design expertise, you can easily end up with a lower quality design that isn’t optimized as well as it could be and therefore won’t perform as well as expected. If your design and messaging are easily forgotten, then your entire marketing effort may fade into the background, fail to differentiate you from your competition, and fail to produce the type of results you’re looking for.
While we emphasize that direct mail marketing should always be prioritized over digital marketing efforts, and that digital assets should simply reinforce the ideas and marketing messaging your direct mail marketing pieces are pushing, it is important for real estate agents to have a digital presence. With only 5% of real estate customers finding agents online, the main role of your digital presence is to support and
mirror the branding you put forth with your direct mail efforts. It should support the idea that you are the local neighborhood expert. When people in the neighborhood receive your direct mail and want to learn more about you, they will likely turn to the internet. Your digital presence should help these potential clients learn about your expertise and tell them how to contact you. If the marketing company you select does not offer this type of support, then this will leave your campaign somewhat one-sided. Make sure that your selected marketing partner can help you create a strong brand both on and offline.
REAL Marketing specializes in creating outstanding direct mail marketing experiences for real estate agents. We offer you the services you need, including an in-house, professional design studio. We will also help you develop a personalized marketing strategy and provide you with digital marketing support so that you know you are ready to engage potential customers wherever they find you. If you are starting to look for a marketing company that you can trust to help you build your brand and communicate your skills and expertise to potential clients, look no further than REAL Marketing. For more information about how we can help, contact us today at 858.879.0819.
This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month.
BECOME THE DOMINANT FORCE in your community. By presenting homeowners with quality and relevant information, we position you as the hyper-local expert. The impact is immediate — your marketing and professionalism showcased.
Whether you are just starting out or have an established brand, the Personal Sphere is a great piece to maintain your personal connection to clients, friends, and family. Our Personal Spheres can be selected as a one-time mailing or be developed as a year-long marketing campaign.