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When it comes to building your business as an agent, real estate marketing is one of the most important steps you will take. With a quality marketing strategy, your business will stand out to potential clients and help them see the value of your services. Whether you’re looking to spruce up your marketing strategy, or you’re just getting started, here are the tips and tricks to help you stand out!
Real estate marketing describes the initiatives you take to promote your real estate business and brand to nurture existing clients and find leads to potentially convert to new clients. Your marketing efforts should help get your name and services in front of potential customers through various communication methods such as direct mailers, newsletters, and professionally printed ads. Ultimately, your marketing strategy should help you engage with potential customers across different sectors.
When done correctly, your real estate marketing strategy will help build your reputation as a neighborhood expert. Your name will be top of mind when people need a local real estate agent to help them buy or sell a property, which in turn will bring new customers to help you grow your business.
According to the National Association of REALTORS (NAR), only 5% of people find their real estate agents online. However, the USPS also reports that over 80% of people will scan or read their mail daily to find real estate services. Therefore, advertising through direct mail and print media remains an excellent option for promoting your business. When creating your direct mailers, be sure to include detailed information about previous home sales, potential listings, and the benefits of selling (or buying) in the current market and what you can offer
potential clients as their local neighborhood real estate expert.
Homeowner mailing lists can help you build targeted mailing lists for your direct mail campaigns. You can
create these lists through your website by collecting people’s contact information when they fill out forms.
You can also buy lists of potentially interested buyers and sellers through different real estate marketing
agencies or data collection agencies.
As you build your real estate marketing strategy, there are a few key ideas that you should focus on to help you create a robust and successful campaign:
● Understand the importance of personalization: Let customers know you understand their questions and problems and how you can help.
● Build a strong reputation: Reputation plays a critical role in real estate as people often ask others for agent recommendations.
● Incorporate direct mail as your primary mode of marketing: You can use websites as a means of supporting this initiative. However, most people do not look online first when seeking an agent.
● Work with industry experts: There are several components to running successful marketing
campaigns. Working with a professional can help you see the best results.
As you build your marketing strategy, you will also likely encounter challenges along the way. Here aresome common obstacles to notice and avoid:
● Creating meaningful connections: Finding the best ways to connect with the right target market and effectively segmenting email lists for optimal delivery of the right messaging.
● Maintaining a spotless reputation and customer service: Building that critical reputation as a neighborhood expert isn’t always easy, but offering valuable information to your target market is the right place to start.
● Incorporating all the different platforms to engage your audience: Most real estate agents make the mistake of only focusing on one or two types of marketing platforms to connect with their audience, which could cost you potential leads. Be sure to utilize both on and offline
methods such as mobile access, websites, and direct mail.
Suppose you’re looking for ways to refine your marketing strategy or kick-start a new campaign. In that case, REAL Marketing could help you secure the tools you need to build your reputation through well- orchestrated campaigns and targeted direct mail marketing. Our experts will work for you to build your real estate marketing campaign. Explore our services and contact us today.
This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month.
BECOME THE DOMINANT FORCE in your community. By presenting homeowners with quality and relevant information, we position you as the hyper-local expert. The impact is immediate — your marketing and professionalism showcased.
Whether you are just starting out or have an established brand, the Personal Sphere is a great piece to maintain your personal connection to clients, friends, and family. Our Personal Spheres can be selected as a one-time mailing or be developed as a year-long marketing campaign.
According to the National Association of REALTORS (NAR), only 5% of people find their real estate agents online. However, the USPS also reports that over 80% of people will scan or read their mail daily to find real estate services. Therefore, advertising through direct mail and print media remains an excellent option for promoting your business. When creating your direct mailers, be sure to include detailed information about previous home sales, potential listings, and the benefits of selling (or buying) in the current market and what you can offer
potential clients as their local neighborhood real estate expert.