Every real estate professional dreams of tapping into the luxury market. Whether you are new or experienced, there are three essential pillars of success when working with the affluent:
Consistency | Authenticity | Education
“Success is doing ordinary things extraordinarily well.”
It is essential to be consistent if you wish to be successful in the luxury market – it is key to establishing your reputation, experience, and expertise - your marketing needs to be consistent in it's positioning, branding, quality, and messaging but most importantly, in its distribution and communication. Take the time to build a simple process that is easy to implement consistently, so that you can ensure you follow through.
At REAL Marketing, our luxury products and strategies have been carefully designed to provide you with a simple process that remains consistent in design and professionalism, and our lead generation systems are all about consistency.
Before you even think of moving forward, ask yourself, "Do I know what I’m doing?" Being authentic is one of the most critical components in building a relationship with an affluent prospect - they know if you are genuinely invested because they expect to be the most important person in your life at that particular moment.
Our marketing products and tools not only provide the WOW factor, they are designed to truly establish both your professionalism and your reputation, and our strategies ensure you use them effectively to increase your client’s ROI.
“When you’re authentic, you don’t have to remember a script.”
“Selling luxury homes is a skill most real estate agents can learn.”
While you are encouraged to be authentic, in the world of the affluent, you need to ensure that your marketing and your style represents the luxury industry. Luxury real estate is a visual niche, and everything you do, say, and present is representative of your professionalism.
In the world of luxury, your traditional methods must be a thing of the past – you must build a strategy based on:
- Knowledge – education and experience are critical
- Presentation – personally and in all your marketing
- Technology – utilize the latest techniques and technology
- Financial – committed both financially and for the long term
The Institute for Luxury Home Marketing
Become a member of The Institute for Luxury Home Marketing ― achieve the industry’s leading luxury designation, win clients, grow your skills, market your properties, and connect with peers.
To become a Member of The Institute, you must be a licensed real estate agent or a member of the National Association of REALTORS®, The Canadian Real Estate Association, or other International Consortium of Real Estate Associations (ICREA) affiliated national organization.