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To thrive as a real estate agent, you want to help customers see that you are the local neighborhood expert they need to work with and that you can help experience the best service possible when buying or selling a home. A monthly real estate market report is one type of direct mail marketing that can help you accomplish these goals. If you have not already incorporated a monthly real estate market report into your marketing efforts, here is what you need to know about this opportunity for building your brand, credibility, and creating outstanding marketing opportunities.
You should create a monthly real estate market report for the different neighborhoods you want to target and specialize in as a real estate agent. This report is a valuable marketing tool for customers considering buying or selling in a given market, and can help you demonstrate your unique insight, experience, and understanding of their area. Within your report, you will provide valuable insights into real estate trends, home values, and the state of the real estate market. This can help customers inform their decisions about buying or selling a home. More importantly, a luxury market report demonstrates your dedication and credibility, helping to cast you as the neighborhood expert in their eyes. You can send the report to those interested in buying or selling, incorporate facts and figures into your direct mail marketing pieces, include any listings you have had in the area, and draw on your insight to demonstrate your expertise during discussions with potential clients. Remember, talking about featuring listings of homes in the specific neighborhood (once you get the listings) helps sellers see what type of exposure they will potentially receive when partnering with you. Featuring listings in your market report also plays off of the homeowners pride of ownership, since they too will want their home to be “featured up in lights” and looking its best when mailed to their neighbors. Let’s take a look at what it’s like to build a real estate market report.
You begin your monthly report with in-depth research regarding the market you’re looking to target. Look for sales trends, focusing on specific neighborhoods, rather than whole regions. Use this information to classify the local market as either a buyer’s market or a seller’s market. You also want to research the local demographics, the job market, and the local economy. These factors can have a dramatic impact on people’s willingness to buy or sell and how the prices will trend in the region. Your report should also include information about the average listing prices in the area, the typical rental income for landlords, and the ROI people get on their homes. Also, note the occupancy rate and other useful data points that impact housing in the neighborhood.
Once you have compiled your entire report, you want to highlight the data points that will have the biggest
impact on your potential clients. Know the types of information that they will find the most useful when
making decisions regarding their real estate investments. You will use these specific data points to create
the visually-appealing report that you will hand over to potential clients.
Once you know what data you want to include, you now want to use a professionally designed layout to capture the data. Make sure that your design is more eye-catching than anything your competitors are sending out. Use features that help to highlight the significant data points that you want the potential client to notice. Working with a professional designer can help you know how to balance colors, font types and sizes, and layouts to most effectively capture recipients’ attention.
A monthly real estate report does more than just communicate a set of numbers to potential clients in a given region. It also demonstrates your credibility and the type of attention to detail that you likely also deliver when working with a new client. Creating a professional-grade report highlights your professionalism and helps people see the level of service they can expect from you if they move forward with you as their real estate agent. When it comes to designing your monthly marketing report, you want to work with marketers who understand the unique needs of real estate agents and the value of creating visually appealing direct mailPieces built to capture the attention of potential clients. If you are looking to take your real estate marketing to the next level, look no further than the team at REAL Marketing. Our professional design team will formulate marketing strategy, build visually eye-popping direct mail pieces built with conversion in mind, and give you the edge you need to dominate your market as the local neighborhood expert.
If you have not taken advantage of the marketing opportunity found in sending out monthly real estate reports, now is your chance to get started. For more information about how you can take your marketing campaigns to the next level and outpace your competitors, contact REAL Marketing today at 858.879.0819.
This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month.
BECOME THE DOMINANT FORCE in your community. By presenting homeowners with quality and relevant information, we position you as the hyper-local expert. The impact is immediate — your marketing and professionalism showcased.
Whether you are just starting out or have an established brand, the Personal Sphere is a great piece to maintain your personal connection to clients, friends, and family. Our Personal Spheres can be selected as a one-time mailing or be developed as a year-long marketing campaign.