How Do You Position Yourself As The Go-To Real Estate Agent Locally?

Navigating the competitive real estate landscape requires more than just being an expert in buying and selling properties. To really stand out as the go-to real estate agent locally, it’s about working yourself into the community and becoming the first name that comes to mind when someone is thinking about buying or selling their home. Leveraging the knowledge and strategies from our experience in real estate marketing, let’s explore how you can elevate your position in the local market.

Hosting/Sponsoring Local Events

Getting involved with your community through hosting or sponsoring local events is a great way to get your name out there. Whether it’s a charity fundraiser, a school sports team sponsorship, or a community clean-up, these activities show your investment in the well-being and success of your neighborhood. It’s not just about brand visibility; it’s about building genuine relationships and showing you care.

Community Engagement

Beyond hosting events, actively participating in community discussions, boards, and social media groups can significantly boost your local profile. Be the voice that offers helpful advice, answers questions about the local market, and shares insights that benefit the community. This consistent engagement positions you as a reliable and knowledgeable local authority.  There is something to be said about creating meaningful relationships and becoming more than just a professional but a trusted agent. 

Providing Up-to-Date Information

Your ability to provide current, relevant information on the local real estate market is invaluable. This could be through a regularly updated blog, a newsletter, or social media updates. Sharing your analysis of market trends, property values, and local development plans establishes you as the go-to source for real estate insights. To further solidify your position as the local real estate expert, consider distributing informative direct mail, like market reports, within the community. This approach ensures that your community stays well-informed and looks to you as the best agent in their area.

Utilizing a CRM System

A Customer Relationship Management (CRM) system is crucial for managing your contacts and staying engaged with clients and prospects. Use it to send personalized follow-ups, market updates, and birthday greetings. This personalized approach makes clients feel valued and keeps you top of mind. CRM systems such as Wise Agent, Top Producer, or Follow Up Boss, are considered some of the best CRM solutions in real estate marketing. By implementing one of these top CRMs, you can enhance organizational efficiency and solidify your reputation as the go-to local real estate expert.


At REAL Marketing, we understand the power of sophisticated marketing strategies tailored to the unique needs of real estate agents. Our commitment is to equip you with the tools and knowledge to dominate your local market. By focusing on these key areas, you can strengthen your position as the trusted, go-to real estate agent in your community, ensuring you’re not just keeping pace with the competition but setting the standards. Contact us today and pair up with a dedicated team who can implement innovative ideas and design concepts to keep your marketing professional, consistent, and relevant!

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Automated Market Report - 11" x 17" - Front Cover


This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month.

Market Report - Collage


BECOME THE DOMINANT FORCE in your community. By presenting homeowners with quality and relevant information, we position you as the hyper-local expert. The impact is immediate — your marketing and professionalism showcased.

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Whether you are just starting out or have an established brand, the Personal Sphere is a great piece to maintain your personal connection to clients, friends, and family. Our Personal Spheres can be selected as a one-time mailing or be developed as a year-long marketing campaign.


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