If you want to drive more business your way, you need to start by generating qualified leads. From there, it’s just a matter of nurturing your leads to help them see why partnering with you is a great idea. But how are you supposed to get more leads in the first place? To get started, check out this helpful guide that highlights some of our favorite marketing techniques for real estate agents when seeking out new leads.
You need high-quality, professional direct mail marketing materials if you want to make a great first impression. Mailers have the power to instantly grab the attention of your target audience and help them build trust in your brand. The most effective types of direct mail marketing materials for real estate professionals include:
Postcards offer a fun sneak peek into your available properties, enticing homebuyers to come take a look. Beyond that, they show sellers that you are serious about finding the perfect buyers for their properties. Remember though, in order for your postcards to stand out, they need to be professionally designed and can’t simply replicate what every other real estate professional is already doing.
Property brochures go into more detail about each location to encourage your clients to envision themselves in that space. Each handcrafted brochure beautifully reflects the property’s key characteristics, making sellers feel glad they chose you to represent their interests. Remember, a well designed property brochure with professionally shot photographs can go a long way in terms of establishing yourself as the trusted, local neighborhood expert when it comes to anything real estate related.
Full-color market reports help you get recognized as a true local real estate expert. The reports inform
homeowners about the market conditions in their exact neighborhood, so they can best time their
property sale journey. Remember, the more value you can provide homeowners in terms of the data you
provide them, the more favorable they’ll begin to view every other mail piece you send them. Although postcards, brochures, and market reports are a must, they are not the only direct mail marketing materials you can get. By working with a professional direct mail marketing agency, you can find the materials that will serve you and your clients best.
For example, reviewing a San Francisco Real Estate market report and dialing down to specific neighborhoods in that region is an excellent place to start if you plan to sell throughout the San Francisco area. First, you’ll want to discover whether the area can currently be classified as either a buyer’s or seller’s market. Next, you’ll want to look into other important factors such as demographics, the nearby job market, and the local economy. It’s always a good idea to also look at other factors that might impact housing desirability, such as proximity to business centers or rates for crime or homelessness in a given area.
Crunch the numbers on median listing price, rental income, return on investment (ROI), and occupancy rate. There are commercial real estate market research reports that companies put out, but they may have their own goals and bias. It’s essential to do your research, knowing that your objective information is worth a premium. You’ll need your own branded real estate market report if you wish to leverage this information in your mail campaign.
Once you pick out your direct mail marketing materials, ensure you can nurture all your leads by linking them with digital assets that reinforce your position as the local neighborhood expert. Your web presence reinforces this idea, and helps create a more well-rounded user experience that will encourage potential clients to partner with you on their next real estate deal. You can start by creating an interactive website where visitors can search listings, receive timely info, and otherwise engage with your brand. Remember, this website should be neighborhood specific to help reinforce the idea that you’re the sought-after neighborhood expert everyone wants to work with.
Real estate clients know that time is always of the essence while trying to buy and sell properties. So, you must time your correspondence just right to make them feel like they’re always one step ahead of the game. To do that, consider:
● Sending out your postcards as soon as you have that open house date pinned down, and then at regular intervals afterward
● Following up soon after with brochures that answer all the questions that popped up during their first encounter with the property
● Keeping your market reports rolling out on a monthly basis to ensure all homeowners in your target neighborhoods keep your name top of mind.
And remember, don’t forget to update your web assets regularly to create a cohesive presence both on and off line. By keeping the correspondence coming, you’re always ready to swoop in and help out once your clients find themselves ready to start their home buying or selling journeys.
Are you ready to get started in using all the top marketing techniques for real estate agents to promote your business? If so, our team at REAL Marketing would love to help. Just give us a call at 858.879.0819 to start discussing your ideal approach and get all the marketing materials your business needs to grow and thrive. We look forward to helping you achieve all your qualified lead generation goals, so don’t hesitate in contacting us today.
This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month.
BECOME THE DOMINANT FORCE in your community. By presenting homeowners with quality and relevant information, we position you as the hyper-local expert. The impact is immediate — your marketing and professionalism showcased.
Whether you are just starting out or have an established brand, the Personal Sphere is a great piece to maintain your personal connection to clients, friends, and family. Our Personal Spheres can be selected as a one-time mailing or be developed as a year-long marketing campaign.