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Real estate postcards allow you to advertise available properties in the best light and drive qualified leads your way. In order to have the desired effect, however, the postcards must prove instantly eye-catching, inspiring recipients to take a closer look. Otherwise, your direct mail marketing materials could get lost in a sea of mail and end up discarded without a glance. Wondering just how to instantly capture your target audience’s attention? Just use this guide on how to get creative with real estate postcards.
The most effective real estate postcards always have all the following elements in place:
Professional Quality
Can you design and print your own real estate postcards? Probably. Should you? Not if you want to wow both buyers and sellers with your high-quality direct mail marketing materials. Your mailers need a professional touch to show that you’re serious about helping people navigate the real estate world.
Attractive Layout
A great postcard layout leads the eye across all the elements in a way that makes each glance more compelling than the last. The imagery must pair with the content just right to answer all the right question sand still make people want to see the property in person. There’s often a fine line between too much and not enough, though. So, you must arrange the content carefully to avoid information overload.
Vivid Color Scheme
Colors invoke an emotional response that can either open up your potential clients’ hearts to the content or shut it down fast. Your color scheme should complement the property showcased on the postcards, first and foremost. But it should also tie back into your brand personality to keep your company in mind as your clients review the info on the card.
Great Branding
You cannot leave it up to the color scheme alone to inspire brand awareness and help your customers build trust in your enterprise. You also need to put your business name and logo on all your real estate postcards. Don’t hesitate to include a great photo of you, too, as that helps people feel more connected to your personal brand.
All the Facts
Your real estate postcards need to put all the facts about the property front and center, so your clients can best envision themselves in that space. Your content should quickly tell the property’s story without overwhelming the reader. Then, a strong call-to-action should bring everything together and inspire your clients to get in touch with you right away. Above all else, provide the most up-to-date market data to quickly get recognized as the leading local neighborhood expert. Your potential clients will look forward to getting the inside scoop from you, inspiring them to dig through the mail in hopes of finding your postcards and other mail pieces.
To keep your real estate postcards from getting lost in the sea of mail, consider the following tips:
● Personalize every bit of correspondence to help recipients feel truly special
● Respond to direct engagement from your clients with a signed thank you card
● Offer incentive for partnering with you and prominently feature your offer
● Invest in high-quality materials that are better than the materials your competitors are using
● Change up your layout by switching between dual-sided and folded postcards in different sizes
● Send each client a real estate postcard on a regular schedule, such as monthly
● Pair your photo and contact info with a compelling call-to-action prominently featured
Don’t be afraid to try new things as you send out real estate postcards to potential clients in your target market. You never know what’s going to resonate in each neighborhood, after all. So, just hit the ground running and measure engagement to see where to make adjustments along the way.
If you’d like to leverage the power of a direct mail marketing channel, our team at REAL Marketing is here to help. We welcome you to give us a call at 858.879.0819 to have a chat about your business needs and goals. We’ll help craft your marketing strategy, design your materials, and help you lay claim to the title of “local neighborhood expert” in the specific real estate market you’re looking to dominate in.
This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month.
BECOME THE DOMINANT FORCE in your community. By presenting homeowners with quality and relevant information, we position you as the hyper-local expert. The impact is immediate — your marketing and professionalism showcased.
Whether you are just starting out or have an established brand, the Personal Sphere is a great piece to maintain your personal connection to clients, friends, and family. Our Personal Spheres can be selected as a one-time mailing or be developed as a year-long marketing campaign.